The Negatives of Cosmetic Surgery Essay Example for Free

The Negatives of Cosmetic Surgery Essay Cosmetic Surgery, the thing that people get but ends up going totally wrong. Many people are against cosmetic surgery for many reason, health risk, the surgens that perform the surgery and many more. Let’s learn further more about cosmetic surgery and other risk it has. What is cosmetic surgery? Cosmetic Surgery the reshaping of body parts through surgical procedures. Common cosmetic surgery procedures include breast reduction or enlargement, facelift, hair replacement, and liposuction. Cosmetic surgery is done to approve the appearance of a person’s normal body structures. It also improve the appearance of a person and there body parts that are damaged by congenital defects, injury, burns, tumors, or diseases. But with all being done this can also lead to health risk as well. With this comes health risk, many reason why people are so against getting this done is because of the after math once you get the surgery done. For example as with any surgery, there is a risk of postoperative complications. Patients with a history of cardiovascular disease, lung disease, or obesity are at higher than average risk of developing pneumonia or having a stroke, a heart attack, or blood clots in the legs or lungs after surgery. Other risks include bleeding, infection, skin breakdown, or accumulation of clear fluid (seroma) or blood (hematoma) beneath the incision (Opposing Viewpoints Online Collection). Sometimes cosmetic surgery don’t produce the results the patient desires. This is often a problem with with the skill of the surgeon. There is always the negative impact of having a surgery done and being unhappy with the results. For example, people can botox, lip injections, tummy tucks, liposucstion, etc. after getting it done and during the processe they look horrible from what they did before they go the procedures.The outcome may have been exactly what the physician described, but the patient still is unhappy with the results. Another prime  example is when after surgery the doctor write’s up a proscription for the patient to esse the pain but if anyone knew, doctor’s like over medicate their patience. There are some people that can be addicated to pain killers

The Packaged Milk Industry Marketing Essay

The Packaged Milk Industry Marketing Essay Introduction According to Dairy Index 2012, Pakistan is the third largest milk producing and consuming country in the world with 64 percent of the countrys population classified as Deeper in the Pyramid (DIP), which represents 60 percent of LDP consumption. The livestock sector alone contributes 11% of the countrys GDP,  with an estimated 42 billion litres of milk produced per annum. The total revenue from these dairy products is estimated as US$ 26 billion per annum. As per the Economic Survey of Pakistan 2009, Pakistan has a herd size of around 63 million animals, which is the 3rd largest in the world. About 35 million people are involved in dairy farming, deriving more than 40% of their total income from livestock. For these farmers, dairy animals provide milk for domestic consumption as well as meagre income through the sale of milk. In rural Pakistani culture livestock is a storer of wealth. It is viewed as important social capital and offers insurance to the owner in times of financial distress. Pakistan lacks the essential infrastructure that is needed for safe storage and transportation of farm produce. According to the Livestock and Dairy Development Board, 20 percent of the current milk production is lost due to poor infrastructure. Poor research facilities, technological backwardness and lack of processing facilities have resulted in generating fewer jobs and adding virtually no value to its agriculture produce. Of all the milk produced in the country, only 3 percent is processed. Rest of it is consumed as fresh milk which is not treated and is mostly supplied by gawalas. These Gawalas account for around 80-85% of total milk supply in the country. Due to this informal sector most of the milk in Pakistan is of low quality and is untreated. The handling of milk is miserable and no precautions are taken. People involved in this process are mostly uneducated and have low preference to health issues. They do not understand the importance of treatment procedures. Due to this lack of education, the productivity of milk is also low. The methods used for milking are old and no machinery is used. Everything is done purely by hand. In addition the live stock are not properly fed and taken care off. People do not understand the ways through which productivity can be enhanced. The lack of equipment also causes 20% of the milk to be lost during carriage which also lowers the yield and revenue produced by selling the milk. The packaged milk industry comes into picture here. This industry is the opposite of the unprocessed milk dairy industry which is the major chunk. The packaged milk companies have tried to introduce new techniques, use of machinery for milking and setting of health standards. These companies have state of the art plants installed and try to provide the best quality milk. The companies mostly buy milk from these local milk men but a few also have their own farms. The local unprocessed milk is bought by these companies and processed and treated at the standards which meet international quality. So with the increase of such companies and awareness among consumers, the packaged milk industry has started to take effect and gain share of the total dairy industry. Industry background The packaged milk category was originated in 1981 by company named Milk Pak, which  pioneered tetra pack milk in Pakistan. The supply chain involved collecting milk from rural areas across Punjab, processing the milk through UHT (Ultra-High Temperature Processing) treatment, and selling it to consumers in uniquely coloured triangular and rectangular packs designed to prolong the milks quality. Milk Paks Milk Packs were very well-received and the brand soon became synonymous with quality milk. Its first real competition came in the form of Haleeb, which introduced distinctively blue tetra  packs to the market in 1986. Milk Pak later merged with Nestle and continued its growth and leading the new high potential industry. By 2006, the dairy milk category was growing at 20 percent annually, and Milk Pak and Haleeb were well-entrenched brands with distinctive colours and brand  promises of providing high quality, natural and healthy milk. Milk Pak was identified by its green and white packaging-the colours of the country-and offered a brand backed with the strong equity of Nestle, coupled with its own traditional heritage. Haleeb was recognized as the blue brand, and professed to have the naturally thickest milk which was also claimed to give tea the best taste. At that time, market was dominated by these two strong and widely respected brands. The industry looked completely impenetrable for the new comers. But still milk industry in Pakistan had great prospects for growth. However Olpers, new milk brand backed by a powerful company engro, emerged to the scene and with its heavy promotional activities it soon started making its presence felt. The company gained share in the market quite rapidly and in couple of years time accounted for 13% of the market share. Other big companies saw this as the sign of potential profitable market and starting entering the packaged milk business. Good Milk was another brand backed by Shakargunj also launched onto the scene and started making impact. Local companies like Nirala sweets also took the opportunity and launched their milk products. In this growing market some old products such as Nurpur started reviving their brand and started making tetra pack milk. Numerous small brands like Halla, Gourmet and P rime launched their plastic packaged milk too which was cheaper than tetra pack. The industry took real boost in years 2008 and onwards. Countless brands started emerging, many on small scale. People started importing cows from Australia and other countries and marketed their milk. Educated people also stepped into this business. They brought in new techniques, live stocks and feeds to enhance the productivity and sell quality healthy milk. Various brands like Fresh milk, Farm fresh, Anhaar, White gold followed this trend. The industry particularly looks profitable as Pakistan is one of the largest milk producing and consuming country in the world. Milk is one of the main components of Pakistani people diets. Increase in urbanization during these years also helped the industry to boom. People came from rural areas started adopting to new trends. Mass media created an impact as companies used vigorous advertising to influence consumer choices and make them believe that the packaged milk is better, safe and healthy. The fresh milk suppliers also helped the industry as the fresh milk they supplied was constantly lacking quality, rumours of mixing of water into milk, unhygienic treatment of milk and medications given to animals to enhance milk produce led people to give-up fresh milk consumption and avert to packaged milk. Research objectives Identify how many new packaged milk companies have become functional in last five years. What is the growth of milk production in last five years What are the reasons behind the growth What is the projected growth for coming years Why is demand for packaged milk increasing What are potential new markets for packaged milk How many consumers are willing to substitute fresh milk with packaged milk Is the non packaged milk industry slowly transforming into packaged milk industry? What impact does increasing population has on milk demand Is large youth population a driver for growth in packaged milk? Research Question Analysing the growth of packaged milk sector in Pakistan over the last five years. Research Methodology This section will explain what type of research would be conducted and by which means. It covers the details of the research design, methodology for collecting the data, population, questionnaire development and data analysis. Data Type The type of data can be either primary or secondary. In this particular paper both primary and secondary data would be used. The primary data set will be gathered via questionnaire whereas the source of secondary data are published articles from Jstor journal and other credible sources. Further the data can be qualitative and quantitative in nature. Qualitative data refers to data that may categorize items in terms of certain characteristics and / or quality. This type of data can be observed and recorded however, it cannot be measured. Quantitative data refers to data that is numerical and can be measured using various statistical techniques .The majority of the data regarding this paper is quantitative in nature. This is due to the fact that quantitative data is easier to measure and analyze and reduces biasness that can occur in qualitative data. Information with regards to the demographics of the research subjects would be termed as qualitative data; this includes information abo ut the respondents gender, age, etc. Sampling Procedure Convenience, non-probability sampling will be used, based on the ease of access for the researcher. Sampling Frame For the purpose of this research, the list of elements upon which the sample is selected from the population include the fact that they should be easily accessible to the researcher (as convenience sampling is used). The other element of is that atleast 50% of the sample should fall into the SEC B income bracket. This is because research shows this class to be the most frequent users of these products. Time Frame The time frame for this research project is 5 months, starting from August and ending in December. Research Proposal Submission (August 2012) Revisions to Proposal (1st September 2012) Literature Review (8th September 2012) Hypothesis Generation (8th September 2012) Theoretical Framework (8th September 2012) Methodology (8th September 2012) Data Collection (22nd September 2012) Data Compilation (6th October 2012) Data Analysis (13th October 2012) Results and Findings (20th October 2012) Final Submission (3rd November 30th 2012) Literature Review Hussain M et al, researches in his article factors affecting the milk production in buffaloes, a case study the factors that impact the production and yield of milk production in buffaloes. For this research the author has taken dry fodder, green fodder, number of lactations and labour hours as his variables of research. The research tried to establish the link between these variables and the subsequent effect they have of the yield of milk produced. Generally the Pakistani milk industry is not known for high yielding cattle. The yield among the leading milk producing countries is very low. This is majorly due to old techniques, lack of education and improper feed. To study and find the variables that can improve this yield this research proves to be significant. A random sample of farms in jhang was used to monitor the effect of these variables. The research lasted over a couple of months and 60 buffaloes were observed. According to the results of the study increasing green fodder c onsumption in cattles by 1% increases the milk yield by 2.64%. similarly if number of lactations were decreased and made systematic the yield would increase. Currently every lactation is decreasing production by 0.76%. Increase in number of labour hours also significantly increased the yield. So from this research we can see that to improve yield the buffaloes should be fed the green fodder more that is they need to graze the natural land more and number of lactations and labours hours should be made more systematic and routine. However the dry fodder did not have any effect on this yield. M. A. Ali et al in his article prevalence of sub clinical mastitis in dairy buffaloes of Punjab, Pakistan published in journal of animal and plant sciences, identifies mastitis to be one of the major diseases prevailing in buffaloes in Punjab. This disease is not only decreasing the yield and affecting the health of animal but also produces unhealthy or contaminated milk. Mastitis is also the disease that economically hurts the dairy sector. As the dairy sector contributes almost 11% to the GDP of Pakistan, the disease proves to be a setback for the economy as well. Thus researching and finding the prevalence and cure for it is important. The study was conducted in four districts of Punjab including Lahore, Sialkot, Narowal and Okara. Cattles from individual holding, organized and unorganized farms were sampled. The sample was tested with white side test to measure the extent of the problem. According to the results the most problem of mastitis occurred in individual holding (58%) fo llowed by the unorganized farms (42%). This is a major indicator that the practices in most of these farms are unhealthy for animals. About 80-85% farms of Pakistan are under these unorganized farm categories which mean that most of the buffaloes face this problem and hence yield low levels of milk. Mastitis causes production losses in the form of condemned milk, loss in milk yield, earlier culling of animals and replacements (Khan and Khan, 2006). Clinical mastitis can cause 10% or more of milk loss. Moreover in most of the cases of mastitis the milk produced is contaminated. Therefore this problem of mastitis is a key hurdle in high yielding buffaloes which not only hurts economically but also provides low quality milk. this also is a major reason behind lack of quality in our loose milk industry. The packaged milk industry has better quality as the rate of mastitis is low in organized farms and yields better quality milk. this kind of better quality milk also is healthier. These stats at large talk about the standards of our milk industry and highlight the difference between the packaged and loose milk industry. Recently few programs have been carried out in prevention of this disease and are making inroads. The author of the article talks about the increasing trend of consumption of branded or packaged dairy products in urban areas. According to the author the transition of dairy industry from unprocessed loose products to formally treated hygienic packaged products has took a long time. The packaged milk industry initiated in 1981 but till the early 2000s the growth was very slow. People did not adapt to the idea and kept on consuming fresh products. Milk from Gawalas and yogurt from local milk shops were widely preferred. In the last decade the consumers became more aware of the benefits of the packaged milk. People also started knowing about the improper treatment of dairy products by the local milkmen. Germs, mixing of water, poor handling techniques and medications to enhance milk yield from cows contributed to consumers dismay. People suddenly started looking at packaged milk as more healthy, nutritious and safe. According to the figure given in the paper, the packaged milk indust ry is growing at 20% annually. The article researches the reasons behind success of packaged milk in recent times. The industry has boomed in last five years. Many new companies have come and impacted the industry. The fresh milk is being substituted for the packaged milk. According to the author the impact can be seen by studying the marketing strategies of fresh milk producers vs. Packaged milk producers. The author sees advertising as a key factor that has contributed to this boom in packaged milk industry. The marketing strategies and advertising has changed consumers perception. Consumers are made aware of the advantages of packaged milk. The hygienic values, purity and freshness have been promoted massively. The marketing has also shown the dark side of fresh milk. The improper handling, unhygienic and old methods and contamination in the milk have led to change in people preference. Moreover the companies have targeted changing people lifestyles. The convenience of packaged milk, hassle free handling and easy storage has also caused positive attitude towards packaged milk. The packaged milk makers have also successfully promoted milk as essential product for as well as main ingredient for various items. Like the best tea, best desserts and best drinks are made from packaged milk. On the other hand the fresh milk industry being largely unaccounted and informal has failed in this aspect. They are lacking innovation as well as modern techniques. The uneducated milkmen have failed o understand the significance of marketing. They are still surviving on massive demand, price and staunch users who do not want packaged milk. The ever increasing concerns of contamination, germs, bacteria and improper handling of dairy products specially milk has led many consumers to opt for packaged milk consumption. The perception and understanding of packaged milk being more safe and healthy is fast catching the minds of consumers. People are more informed about the hazards of consuming unhygienic loose milk. This change is the a key indicator of huge potential and enormous untapped market that has great potential for growth in packaged milk industry. Keeping in mind this huge potential and changing lifestyles of consumers, the packaged milk companies have come up with different varieties of milk. Consumers now have more choices than they could have imagined previously. Companies like Milkpak and Olpers offer normal pasteurized milk with full fat content as well as low fat, high calcium milk better known as skimmed milk. Consumers specially the ladies are targeted with the skimmed milk categories whereas men and children are promoted the normal brand of milk. Talking about choices and innovation, companies have even made milk a specialized item. For example olpers markets it milk Tarang specially for making tea. It says that Tarang is the best milk for tea. Similarly nestle has done this for many years with its dry milk brand called every day. So with changing consumers need and evolving lifestyles, companies have come up with new and innovative products and have successfully specialized their options. In the dairy sector, milk continues to be the largest consumed commodity. In this category of drinking milk, Khula doodh continues to be the preferred choice of consumers as high percentage of population consumes it. Share of packaged milk is still very low in the dairy industry. The main reason behind this is that still majority of people consider the loose milk to be more fresh, nutritious and affordable. Drinking milk products is expected to see a constant value CAGR of 8% over the forecast period, departing from the high annual growth of 21% seen in 2011 as well as similar high double-digit growth seen in the past few years which had been mainly led by hikes in unit prices. During the forecast period, prices are expected to see only modest growth since companies are concerned about the inability of consumers to cope with soaring food inflation. In this high growth industry, packaged milk has also seen tremendous growth. The competition has increased and new companies have started making impact in the market. In 2010, Engro foods a young company was tied with Nestle Milkpak a pioneering company in packaged milk for the share value of sales which stood at 33%. Haleeb closely followed these companies with 20% value share. The basic objective undertaken in this paper is to activate the resource potential of rural Pakistan and serve as a key engine of economic growth, thus radically changing the landscape of Pakistans agriculture economy through dairy development! the revolution aims at empowering small farmers and providing them with mechanized farms. The revolution is trying to improve the overall infrastructure of the dairy sector so that its full potential can be exploited. By introducing modern techniques, white revolution will influence the lives of millions and enhance urbanization through innovation and quality. The white revolution aims to satisfy consumers by providing quality milk, affordable, wide product range and high nutritional value. To meet the needs of the farmers, white revolution will train, empower, provide resource, improve yield, link to formal markets and provide a thriving pathway to growth. This way the supply chain will become better off, local milk production will adapt to n ew techniques and foreign investors would also be attracted. Overall a standardized industry would take shape. Some stats shared in the paper give us brief of the industry. These stats are as follows: Capture.PNG Capture2.PNG Through these statistics we can clearly see that the dairy industry has great potential for growth. The packaged milk industry is also contributing more and more every year. The growth trend is strong and may lead the industry in near future. All this would be made possible by achieving the objectives as mentioned in the paper. The Gawala system is one of the long standing traditions of Pakistan milk industry. The result of this tradition can be seen by dominance of unprocessed milk which accounts for 93% of all liquid dairy products. From 2006-2009 consumption of LDP has increased with increase in the population, With a CAGR of 2.4% (according to Tetra Pak data). In 2009, LDP consumption reached 18.9bn litres, maintaining its position as the fourth largest LDP consumer after India, China and the US. In the same period, the rate of growth of packaged LDP was at CAGR of 8.4% compared with unpackaged products, which grew at a CAGR of 2.1%. according to tetra pack this trend is going to continue in near future. Tetra Pak expects packaged LDP to continue growing, with a CAGR of 10.4% from 2009-12. The changing demographics of the country are contributing to this change. Emerging middle class, increasing young population and education has caused people to demand safer and healthier products. In the alst decade the urban population of apkistan has increased by 3 percentage points. In 2009, 35.5% (59.9m) more people were living in urban areas. This change or urbanization has limited the supply of good healthy fresh milk as people have moved away from rural areas. Their access to good quality loose milk has been limited due to the lack of a cold supply chain. This has provided packaged milk companies with the opportunity to provide good quality, safe milk in an alternative form. Increasing educational class and sophisticated consumers have demanded more and more packaged products as they perceive it to be healthier and more convenient. From 1999-2009, packaged LDP grew by 19%. In 2010 the article published in tribune raised concerns of dairy industry as government considered applying VAT on packaged milk. According to Pakistan dairy association (PDA) the VAT would seriously hamper the growth of the industry. According to Muzammil Aslam, economist at JS global capital ltd. Government will face difficulty in applying VAT on food industry. The government will face problems in imposing VAT especially in the food sector because this area has been mostly unregulated, If government applied VAT on packaged milk which is around 15%, the prices of milk packs would sharply rise. The difference between loose milk and packaged milk would become extraordinary. Consumers will shift to loose milk and packaged milk which has been growing year to year will suddenly default. Already the packaged milk sector has only 13% share in the dairy market. The industry wont survive and eventually Pakistan would have to import packaged dairy products. The loose milk industry is currently not in tax bracket so it would be unfair to have taxes on packaged dairy products. According to a study conducted by tetra pack in 2012, emerging new markets in the world including Pakistan, India, Brazil, Russia and china will drive the growth of LDP industry. The LDP market is set for accelerated demand in years 2011-2014. Pakistan is currently the third largest milk producing country and has third largest herd size. Most of the population of Pakistan is deeper in the pyramid (60%). This provides great opportunity for companies and local farmers to cash in. Pakistani food producers have made many new innovative products which are affordable and good. One such product is the tea whitener. 32% of milk is used for making tea so it is a very important market. Products like tarang which are cheap and good for tea are ideal to penetrate into DIP segment of the society. Once the packaged foods enter this segment the growth will be enormous. Todays low-income consumers are tomorrows middle class, said Azhar Ali Syed, Managing Director Tetra Pak Pakistan, noting that this is a golden opportunity for dairy processors to cultivate consumer loyalty among a new generation of dairy consumers in developing countries such as Pakistan. The consumption is to incease from 70 billion litres to 80 billion in the year 2014. Many of the loose milk consumers are expected to shift during this period to packaged milk. Low-income consumers represent one of the biggest growth opportunities for the dairy industry. The key to tomorrows success is reaching these consumers today, said Tetra Pak President and CEO Dennis Jonson. They make up almost 40 percent of the worlds population and live in economies driving our industrys growth and they are growing more affluent. Tetra pack also announced that LDP demand worldwide is going to grow at 2.9% CAGR from 2011-2014. The biggest potential markets will be Asia, Africa and Latin America. Competitor analysis The packaged milk industry of Pakistan initially faced slow growth. People did not adapt to the idea of packaged milk and avoided consuming it. In the last decade this trend has changed. People now have become more aware of the packaged products and its nutritional values. The awareness led to consumer testing and liking the packaged milk. Thus the milk consumption started to transform. There are two types of packaged milk available, the tetra pack and the pouch packed milk. In the past five years the growth has been rapid. The industry has prospered in this time period. The boom in packaged milk industry has seen many new competitors enter the market. The competition has increased and suddenly the industry has become fiercely competitive. In the early days, the packaged milk market was dominated by nestle milk pak. Milk pak was like a monopoly. Now with new companies entering, the market share has dropped but still milk pak leads the market. Olpers now has second highest market share, was launched during this period of time by engro foods. The competition within the industry itself has become intense. There are many brands available offering virtually the same product at almost the same price. The taste and nutritional value of the milk brands are also same. Consumers have endless choices. The prominent brands competing in the market include: milk pak, olpers, haleeb, halla, good milk, gourmet, prema, anahar, nurpur, omung, and white gold. The combined percentage share of tetra pack and pouch pack milk brands of the dairy industry is 29% (22% tetra pack, 7%pouch pack). All these brands are fighting to gain maximum of this 29% share of the dairy market that makes the packaged milk industry. Of the 29% share of packaged milk in dairy industry, 22% is tetra pack milk. Currently milk pack has around 40% share of this pie whereas olpers is second at 27%. Other significant competitors in this category are haleeb and good milk. These tetra packed milk brands offer pasteurized milk. It is a little expensive too when compared with other categories. In the other category, Gourmet milk dominates the pouched milk category as it has more than 70% share of the 7% pouched milk market. The main competition in this category is halla and dairy queen. These brands offer UHT milk which come in pouches and are considered economical. Apart from this inside competition faced by packaged milk industry, immense competition is present outside the industry. This competition is given by the fresh milk or unprocessed milk category. This category is by far the most popular and most consumed one. It accounts for 71% of the total dairy market share. The fresh milk has this huge market share due to various factors. Among these factors price, taste, availability and nutritional value are key. The fresh milk is readily available and supplied to households on daily basis. Local milk men who have their own cows supply fresh milk on daily basis. The milk is delivered to consumers doorstep fresh every morning. This ease is also one of the main reasons for its success. The fresh milk also is cheaper to get. As compared to the packaged milk it almost costs Rs. 10/litre less. Another factor that has lead to this huge market share is lack of awareness regarding packaged milk. People still believe that fresh milk is more nutritious wh ereas to them packaged and processed milk is artificial. One key thing to note is that the fresh milk has a 70% share in rural market while in urban its only 30%. Industry analysis According to a study on Milk marketing conducted by FAO in Pakistan in 2003, out of 33.6billion litres of production of milk, 80% of the milk in the country are collectively produced by rural commercial and rural subsistence producers. The semi urban producers account for 15% of the milk production, whereas urban producers contribute 5% to the total milk production in the country. Only 5% of the milk is processed and is marketed through formal distribution channels whereas the other 95% is being distributed by the middlemen in the urban and rural areas. This accounts to be 0.43% contribution of the formal sector to the real GDP of Pakistan in the year 2004-2005. The formal sector (UHT) market are the milk producers in Pakistan which totals to be only 3%, which is only a small percentage, are growing at a stable rate of 20% a year. Initially the dairy sector did not receive much attention. As mentioned before, the packaged milk industry began in Pakistan in 1981. Milk pak became the pioneer by introducing its packaged milk. Later Haleeb and dairy queen and Halla followed Milk pak footsteps. The industry at the beginning never looked promising and was hardly seen replacing the fresh milk. In fact, the concern of adulteration, germs, obsolete and old methods of improper handling of dairy products, particularly loose milk and curd by milkmen and shopkeepers, are forcing a large number of consumers in the country to change their old buying patterns and move away for traditional milkmen delivered fresh milk. Consumer preferences have changed in the favour of packaged dairy products (Austin and Kohn, 1990), which offers better hygiene, nutritional value and good value for money. In the early 90s Tetra pack started their campaign of hygiene bacteria free milk; moreover their main aim was to educate the masses about th e health hazards of loose milk which is supplied by the local milkmen. Also they wanted to build awareness about the quality, purity, freshness of the packaged milk which is free from preservatives. Till the mid of 90s milk production was the least commercialized enterprise in the agricultural economy. It was during the early years of the 21stcentury that the dairy sector became slightly more commercialized with the emergence of two new companies in the sector: Olpers and Goodmilk. The former enterprise emerged as an aggressive player with attractive new ad campaigns emerging after almost every six months and managed to gain second highest market share as a UHT milk producer in Pakistan after Nestle Milkpak. The dairy sector now stands at its turning point. The advertisement campaigns and the competition between the oligopolies of milk enterprises have benefited its consumers the most (Pakistan Dairy Development Company, 2006). A demand shift

Essay examples --

Basis Risk As discussed, Metallgesellschaft AG made use of the ‘stack and roll’ hedge strategy. This strategy brought about basis risk, the risk of no direct relationship between movements in the futures market and movements in the longer maturity contract. What Went Wrong? In 1993, oil prices began to plunge because of a bearish market signal. The value of the futures purchased decreased drastically and the market reversed from backwardation to contango. From Backwardation to Contango Another issue, which compounded MG’s problems, was the shift of the oil market from normal backwardation to contango. Refer to Figure I for a better understanding of these concepts. In normal backwardation, the strategy worked fine, however the contango market created losses that were unrecoverable and the longer the market stayed in contango, the losses continued to accumulate on the rollover. Had the market stayed in normal backwardation, MGRM hedging strategy would have been highly profitable, making a gain on all rollovers. MGRM’s main undoing was that the rollover loss was unrecoverable and not offset by another position. Although the contango market was not the only cause for MGRM problems, it did help to compound the cash flow crunch of the company. The main people responsible of such losses will be discussed later. The Company’s advisor, Deutsche Bank, convinced Metallgesellschaft AG to close all positions, taking $1.5 billion in losses, with the aim to prevent additional losses. As can be seen from the Figure II below, Deutsche Bank should have been calmer as the market rebounded with oil prices starting to soar in 1994, an increase of about $8 dollars per barrel in few months. This increase would have highly benefited the MGRM... ...vernance Metallgesellschaft AG should have ensured that the parent company’s traders and MGRM’s employees worked on behalf of the shareholders’ interests. Instead of undertaking a reasonable hedging strategy, Metallgesellschaft AG traders were motivated by big bonuses opportunities, resulting in a more reckless speculative strategy and as a result developing the company into a financial intermediary. Their users, such as employees, creditors, and supervisors, had to fully understand the purpose of the hedging strategy. This was highly important since the hedging program should not be separable from the business strategy. Conclusion To conclude, the main motive of the losses sustained was the minimal study made on the hedging strategy before adoption. Metallgesellschaft AG should have thoroughly analysed the market before entering into such a big hedging program.

Essay on Race in Invisible Man and Black Boy -- Invisible Man Essays

The Question of Race in Invisible Man and Black Boy      Ã‚   In the early twentieth century black American writers started employing modernist ways of argumentation to come up with possible answers to the race question. Two of the most outstanding figures of them on both, the literary and the political level, were Richard Wright, the "most important voice in black American literature for the first half of the twentieth century" (Norton, 548) and his contemporary Ralph Ellison, "one of the most footnoted writers in American literary history" (Norton, 700). In this paper I want to compare Wright's autobiography "Black Boy" with Ellison's novel "Invisible Man" and, in doing so, assess the effectiveness of their conclusions.    Both books have many striking parallels. Each tells the story of a young and intelligent picaresque character who goes through a painful odyssey of racism and prejudice during which he intellectually matures. Disappointed by institutions like family, church and political parties, mainly because they try to deprive them of their individuality by instrumentalizing and categorizing them, both protagonists grow more and more disillusioned. At the peak of their cynicism they eventually reject the American society as a whole. They now have only two logically consistent ways out of their dilemma: Flight or fight.    Ellison's protagonist chooses to take the first way. He believes that he can now finally see how society really works and he finds that in it he plays the role of an "invisible man". His invisibility is due to the fact that the other people are blind for the characteristics that distinguish him as an individual human being and instead apply to him the same stereotypes they associate with A... ...llison ends. His protagonist does not have to look for the individualism that the invisible man is always struggling for because he seems to have been born with it. Therefore his efforts are much more focused and constructive.    In conclusion I can say that I understand Ellison's point of view on the emotional level but that I have to give Wright right on the political level.    Works Cited: Berry, W. Abner. "Ralph Ellison's Novel 'Invisible Man' Show Snobbery, Contempt for Negro People." The Daily Worker: 8 Nov. 1999 <http://www.english.upenn.edu/~afilreis/50s/berry-on-ellison.html>. Ellison, Ralph. Invisible Man. 2nd ed. New York: Vintage International, 1995. W. L. Andrews et al., ed. The Literature of the American South: A Norton Anthology. New York: Norton, 1998. 58 Wright, Richard. Black Boy. New York: Harperpennial, 1993. Essay on Race in Invisible Man and Black Boy -- Invisible Man Essays The Question of Race in Invisible Man and Black Boy      Ã‚   In the early twentieth century black American writers started employing modernist ways of argumentation to come up with possible answers to the race question. Two of the most outstanding figures of them on both, the literary and the political level, were Richard Wright, the "most important voice in black American literature for the first half of the twentieth century" (Norton, 548) and his contemporary Ralph Ellison, "one of the most footnoted writers in American literary history" (Norton, 700). In this paper I want to compare Wright's autobiography "Black Boy" with Ellison's novel "Invisible Man" and, in doing so, assess the effectiveness of their conclusions.    Both books have many striking parallels. Each tells the story of a young and intelligent picaresque character who goes through a painful odyssey of racism and prejudice during which he intellectually matures. Disappointed by institutions like family, church and political parties, mainly because they try to deprive them of their individuality by instrumentalizing and categorizing them, both protagonists grow more and more disillusioned. At the peak of their cynicism they eventually reject the American society as a whole. They now have only two logically consistent ways out of their dilemma: Flight or fight.    Ellison's protagonist chooses to take the first way. He believes that he can now finally see how society really works and he finds that in it he plays the role of an "invisible man". His invisibility is due to the fact that the other people are blind for the characteristics that distinguish him as an individual human being and instead apply to him the same stereotypes they associate with A... ...llison ends. His protagonist does not have to look for the individualism that the invisible man is always struggling for because he seems to have been born with it. Therefore his efforts are much more focused and constructive.    In conclusion I can say that I understand Ellison's point of view on the emotional level but that I have to give Wright right on the political level.    Works Cited: Berry, W. Abner. "Ralph Ellison's Novel 'Invisible Man' Show Snobbery, Contempt for Negro People." The Daily Worker: 8 Nov. 1999 <http://www.english.upenn.edu/~afilreis/50s/berry-on-ellison.html>. Ellison, Ralph. Invisible Man. 2nd ed. New York: Vintage International, 1995. W. L. Andrews et al., ed. The Literature of the American South: A Norton Anthology. New York: Norton, 1998. 58 Wright, Richard. Black Boy. New York: Harperpennial, 1993.

Medical Ethics :: essays research papers

Quaestiones Disputate #3) Whether it is ethical to keep a person alive if their quality of life is not good and will not improve. In such a case, what is the responsibility of the medical profession?   Ã‚  Ã‚  Ã‚  Ã‚  The following argument will be made toward the negative, suggesting that it is intrinsically unethical to keep a person alive under certain circumstances The first issue to address is the sub-components of the Quaestione in order to better set the argument in motion as a proof. The Quaestione can be divided up into the following components [whether it is ethical to keep a person alive] , [if their quality of life is not good] , [and will not improve]. , [In such a case, what is the responsibility] , [of the medical profession].   Ã‚  Ã‚  Ã‚  Ã‚  The first component is, in a general sense, unarguable. Standing alone, the statement of keeping someone alive bears a right to which every human is morally obliged to uphold. They key here is standing alone....Of course society’s code of conduct says that we must preserve life, but this can only be true to a sense until the next issue is incorporated - what if their life is not good?   Ã‚  Ã‚  Ã‚  Ã‚  What exactly is not good? If we take it from an Aristotelean point of view, we can see that Aristotle claimed that happiness or good living - being happy, healthy, prosperous, and flourishing - is the goal of human life and the basis of all ethical behavior. This eudaimonia that he begins to describe is an end, in a sense that that goal has been reached. If one can no longer reach this ultimate goal or end or is rendered unable to physically or mentally move oneself in that direction (after all, someone else can’t live your life for you to move you to happiness) their life is considered not good. A life rendered not good combined with our ethical obligation to keep someone alive, probably still not enough to grant the individual the ultimate end.   Ã‚  Ã‚  Ã‚  Ã‚  Now if you listen closely, this is where the turning point begins. Being a teleologist, Aristotle claims that every action is good only in so far that they achieve some good end. If life is not good, and we reach stage three where it will not improve, where is the action of keeping the individual alive reaching a good end. The life is not good, nor will it ever be good - so what is the good end that would result that would warrant this action to be a good action.

Recycling

One way the US Government could develop an incentive plan that when you take your items to the recycling enter, that you get a receipt showing what you brought and receive points that can be used toward your utility bill. The point system would convert to dollars for this purpose. Many communities have recycling bins that the sanitation department picks up. The point system can be used with these as well. The workers could leave the slip in the bin for the customer. They could also make sure that all communities' sanitation departments issue these bins.Consumers have several choices in how to recycle. You can take it to drop-off centers, curbside collection, and refund or deposit programs. There are three steps in recycling. First step: after collection is done, the recyclables go too recovery facility to be sorted and cleaned. They are then processed into materials that are used in manufacturing. The materials are then bought and sold like any raw materials for production. Second st ep: You will find that most of today's products are manufactured with recycled materials.The most common are paper towels, newspapers, plastic, aluminum, glass soft drink containers, plastic laundry detergent bottles, steel products, car bumpers, cereal boxes, comic books, aluminum cans, egg orators, nails, motor oil, and trash bags. Other ways that the materials are used are using recycled glass in asphalt for paving roads and using recycled plastic in park benches and carpeting. Step three: Most products you buy are now made with recycled material. When shopping you can look on the labels to see if they are.By buying these products, you will help close the loop on recycling. Other things that you can recycle are the wooden pallets that are used in shipping. You can be used in your gardens, people make furniture Tires are used in asphalt and used for shoring up areas of erosion. The overall benefits of recycling is that it will help to reduce the amount of trash and discarded items go to the landfills and incinerators. It will help to prevent pollution and help to not use new raw materials. Our natural resources like timer, water, and minerals will be able to be revalidated.When it comes to saving energy, it will help to reduce the greenhouse gas emissions that are apart of the climate change. The main goal is also to help us to sustain the environment for generations to come. The Job market also depends on recycling centers for paying Jobs in that community. There is one question we can ask ourselves. â€Å"Are we throwing away an energy solution? † If we were to burn all the waste in the landfills of the US, it would provide an extra 33 gateways-which is the equivalent of 33 large power plants. Philipp Schmidt-Pitchman) We are missing out on a viable energy source to help us to not to depend on other countries for our natural resources. Many Americans still believe that burning trash gives off toxic fumes but, with how modern waste-to-energy factorie s process it, there is very little air pollution. How it works is that the high temperatures burn off the bonds of toxic chemicals. I use many plastic container for storing craft materials as a way to recycle. We take any egg cartons to the farms that sale eggs. Recycling Recycling: The Best Savings Plan for a Better Tomorrow. Recycled Orchestra is the orchestra which consists of kids and teenagers who play music with the help of recycled instruments in Cateura, Paraguay which a slum made on a landfill. The people in the slums cannot afford to buy musical instruments for their children. So, they collect the instruments and waste items from the garbage and by repairing the instruments and using the other required things to make the instruments for their children.Thus, recycling of the broken instruments had led to an orchestra with an increasing number of participants in the group and which now competing in many of the tournaments in and out Paraguay. Recycled Orchestra is one of the best examples of recycling things with great output. This also shows that recycling the waste and trash into useful goods not only keeps the environment clean and saves money and raw materials but also help completing peoples dreams.Recycled Orchestra and Recycled business of games and other articles are some of the most popular concept of the biggest slums in the world. Recycling is the process of converting waste and materials into useful products to avoid the wastage of potentially useful resources, conserve the fresh raw resources for the future, reducing the pollution caused during the disposal of waste like the combustion of useless products and the activities like landfills which causes the contamination of soil and minerals and groundwater beneath it and basically to protect our planet from contamination.Recycling is one of the components of â€Å"Waste Hierarchy† –Reduce, Reuse and Recycle. Recycling is a huge topic to take into the picture the steps for recycling like collecting, sorting, processing and finally using the recycled waste into useful products, then comes in the things to be recycled which give the maximum output like paper, metals, water, glass and plastic these are some of the most important ones and finally the global issues like global warming, greenhouse gases and pollution which recycling provides a solution.Firstly, the steps for recycling consist of some of the basic steps like collecting, sorting and processing it into useful products. These steps induces the â€Å"Waste Hierarchy† by itself by collecting the waste and the recyclable material from the garbage it reduces the amount of the usage new and fresh material and also reduces the waste going for direct incineration or dumping. Reuse is the final step after recycle, which is acceptance from the consumers or the usage of recycled products.The collection process is taken care by the government by assigning central collection facility for various localities and areas which collect the waste and trash from different places such as drop-off centers, buyback centers and the curbside centers. The drop-off centers consists of the various utilities which help in the collection of the junk like the rubbish bin, the other public u sage trash bin and this rash consists of unknown stuff as these drop-off centers are located in public places where so people throw a lot of unwanted and unknown stuff.The buyback centers are the profit making organizations which charge customers for collecting their trash from their community and their houses and collect the trash and sorting it and selling the same trash to the recycling facilities and waste management centers. The other facility for trash collection is the curbside centers wherein the client separates their trash according to their knowledge prior to the curbside center’s trash collection vehicles come and pick up the trash. These vehicles then dump the trash directly to the central sorting facility.Sorting is one of the most important parts of the recycling process, because if the all the things in the trash are not properly sorted the important recyclable things or even simply repaired could go in vain as in the case of recycled orchestra wherein the pro cesses of sorting they find the broken instruments which by repairing save a lot of money and cleaning up the waste. The sorting process helps in proper recycling and decomposition as well. The recycling process goes through a lot of chemical and physical changes in the actual matter which is being processed.Thus, the mixture of two different matters might change in the final result and the whole process of recycling from the collecting till the end goes in vain and creating toxic waste. Sorting of easily recyclable materials such as metals, glass, paper and plastic are the most common ones. The sorting process is taken carry by the material recovery facility wherein his paper and metal waste is separated using the vibration method which brings the light items up like first paper, then plastic and finally metals and glass which are the heaviest.The steel items such as cans and bottles are sorted by the magnetic separation method. Then the aluminium and other metallic waste are sorte d by the electric current and the plastics by the sensors and finally the glass is taken out and using the scanner for glass is checked for any other materials except the glass and then passed for recycling. Thus this thing is finally given out for finally processes. The www. recyclingguide. k org website approved by the waste management organization gives information regarding recycling and some facts such as that Up to 60% of the rubbish that ends up in the dustbin could be recycled and this unused energy from the dustbin could light up a television for more than 5000 hours. After the sorting processes the sorted garbage or trash is taken to their particular recycling centers for recycling. Recycling processes in general consists of breaking the used things in to its basic structure and then again using it for as a new product.The recycling of paper consists of breaking down the paper by mixing it with water and other chemicals and once the solution of the liquidized form of paper is formed it then heat treated and finally converted into new paper. The Bureau of International Recycling suggests that the recycling of the paper can be done for at least 7 times with a small amount of degradation in the quality of paper. Recycled paper produces 73% less air pollution than if it was made from raw materials.It's always better to use a 1 ton of recycled paper than using 24 trees for making 1 on of newspaper. The other most important substance which is recycled is metals which if sorted properly would save a lot of fresh natural resources. The recycling of metal is done by melting the used and thrown out metals at high temperature which breaks the rigid grain structure of these metals and then these metals are heat treated and and formed into desired shapes but these recycled metals are not used for heavy duty purposes due to low factor of safety and durability in it.The vehicle waste which mainly consists of metals, around 80% 0f the vehicles can be recycled. The o ther metals and substance like lead, glass and plastic go through the same process of melting and breaking down the grain structure and heat treated and finally molded into substances of daily usage but not used at the same level. With an increase of usage of plastic at the rate of 4-8% per year throughout the world, recycling them is the best option and anyway decomposition of plastic takes around 500 years.The other form of waste and the most dangerous one is the toxic waste and the waste after recycling all the waste is usually dumped into the modern landfills and modern incinerators. The landfills are big pits wherein the toxic waste and the non degradable waste is stored for decomposition. The decomposition takes place with the help of the chemicals and bacterias added in the landfills which increase the rate of the disintegration and lead to the formation of one of the most toxic gas which is methane more harmful to the environment than carbon monoxide.This gas is collected fr om the top of the the landfill through a suction pipe and then supplying methane to the thermal power plants near by to produce electricity. Some of the examples of landfills like the Cateura, Paraguay in the illustrations and another famous example is the Olympic Grounds in Australia wherein a lot of toxic waste like tanks and old warships is dumped Olympic grounds. The other types of landfills are for the human waste such as Biogas plant, Digestor which are usually implemented in the rural areas for the production of biogas to cook food and heat the house.These are big vessel or container of human and agricultural waste which is mixed with water and this solid-liquid mixture known as slurry is dumped into the digestor or the vessel and an electronically operated stirrer is provided to mix the slurry from time to time. The slurry is then kept in the digestor for a couple of weeks and due to which there is an increased in the temperature up to 70 °C – 80 °C in the vessel due to the decomposition and this induces the production of butane gas which useful in cooking and heating the house.The left out in the bioreactor known as the sludge is used as fertilizer for agriculture. Generally, biogas plant was popular in the rural areas only but nowadays there are being taken into account due to urge of renewable energy. One of the world largest biogas plant is the Penkun biogas park which has 40 modules of 500 kW electrical power each, digesting mainly energy crops. The thermal energy produced is used in a fertilizer factory next to the biogas park which is situated in Germany.Finally, if the recycling doesn’t work, incineration is the only way by which this non- recyclable byproduct cannot be used but vanished. The biomass from this landfills and biogas plant is usually used as fertilizer but the toxic ones are usually incinerated in the modern high temperature incinerator which incinerate both the liquid and the solid waste at really high temperatu res. This high temperature incineration is the â€Å"Best Technology Available† as quoted by the Mitchell Young, the editor of the book Garbage and Recycling as determined by the EPA.Most of the big factories have their modern hazardous waste incinerator on –site in their factory. But the small business depends on the off-site incineration managing all the hazardous wastes. These incinerators operate at high temperature around 1800 °F. The incinerator consists of a primary combustion chamber, an afterburner or the secondary combustion chamber which is connected to the pollution control system for controlling a monitoring the process.The afterburner increases the temperature form 1800 °F to 2200 °F which completely converts the hazardous solid and liquid waste into ashes or gases. The big banner companies such as Dove, Reliance and many more production hubs like it. But it always better to recycle than to incinerate which at some point pollute the environment. Thi s all will help in solving the global issues like global warming, pollution, greenhouse effects and many more and reduce his usage of fresh and raw resources for future. To conclude this, Recycling waste is a long term project.But its key lies in segregation and putting in some efforts to clean up the neighborhood. The main motto of recycling is creating zero waste which a worthwhile goal. If the process of recycling starts from the waste producer then it becomes much easier to recycle the process like sorting the waste and avoiding the non-recyclable material out of the landfills and dumps. Thus,recycling said to be a process not a step. These awarenesses in the people would help in achieving the goal of zero waste. Recycling is equal to a better, healthier savings plan for tomorrow.

Kaiser Wilhelm II and The First World War Essay

The British postcard illustrates Kaiser Wilhelm II in a bath, where he is about to grab a bar of soap labelled â€Å"Europe†, with a caption quoting â€Å"He won’t be happy till he gets it.† This suggests he is willing to use force to capture Europe. Wilhelm is wearing a military helmet and has a greedy expression on his face, which gives us the impression he is willing to fight for what he wants. Sources B and C both differ, but both of them agree that Wilhelm’s attitude towards the war was very violent. In source B, Wilhelm’s speech seems to be taken over by his emotions: anger, aggression, passion and lots of determination. He refers to certain phrases such as â€Å"take no prisoners†, â€Å"must be destroyed† and â€Å"ruthless violence.† Words such as these show us that he wants trouble. However in source C, there is more talk of peace. It seems to be a more subdued and more thoughtful speech. â€Å"I was always a supporter of peace.† But then he goes on to say how peace â€Å"has its limits.† And he can â€Å"no longer just look on, but must draw the sword!† This giving the final conclusion that Kaisers attitude towards the war has not changed since 1900 although he has become more diplomatic. This postcard may be biased, as the British whom were about to go to war with him produced it. Britain wanted to portray him in as much negative light as possible, therefore this postcard might not be truthful. But using my own knowledge, I know that Kaiser Wilhelm II was an aggressive man who came from an aggressive country and to control Europe was his sole ambition. Also, Britain was aware of Wilhelm’s objectives and to some extent holds him responsible for the Moroccan Crises. They therefore have a good reason to portray him in this way. â€Å"The Kaiser was a warmonger and caused the Great War.† The evidence given in the sources supports this statement and also disagrees with it. Source A clearly supports this view. The cartoon shows Wilhelm greedily snatching Europe, along with the war helmet, which indicates war. Source B backs this statement too. There is no sign of peaceful man in his speech. In this he says he wants Germans to acquire a similar reputation as Attila’s Huns did in the fifth century. Attila was the King of the German tribe the Huns who ravaged Eastern Europe. But there is talk of peace in his later speech (1913), although this hopeful thought is dampened by the indications of war â€Å"Must draw the sword.† However, using my own knowledge I know that the Great War was not only the fault of Wilhelm’s, there was many other reasons. In my opinion, rivalries were the main factor, which brought about the First World War. Without rivalries, no one would have a cause to start a war. There were many rivalries; Britain and Germany; France and Germany; Austria-Hungary and Russia and Serbia and Austria. These rivalries helped to cause war between the powers of Europe because they all wanted to fight for one reason or another. Another factor was alliances. With alliances, everyone was dragged into war, whether they liked it or not. In this case, it couldn’t be avoided. And lastly, the assassination of Franz Ferdinand was the catalyst. This gave Austria a perfect opportunity to declare war on Serbia. With this, Austria and Serbia were at war along with their allies. It caused great destruction as most countries were involved. This is proof that the Kaiser did not cause the Great War, as you need two countries to have a war. Cause the war he did not, but a warmonger he may be.